Although he did work commercially for companies such as Coca-Cola and Coppertone, he is best known for his pin-ups of "women in distress". These pin-ups depict a situation where in one way or another a woman's panties have fallen down around her ankles in a public situation with one or more onlookers. Women share embarrassment while men smirk with arousal. In most cases the models hands are busy holding a grocery sack with celery hanging out of it.
In other cases it is a pesky animal (most often a puppy) who has caused the reveal of her panties.
Here's a selection of some of my faves. Unfortunately I don't have the names/dates for all of these, I believe a couple are untitled.
FARE LOSER 1953
NO TIME TO GO 1954
MAIL CALL 1958
IN NEED OF HELP 1955
GOING DOWN 1956
THE SHAKEDOWN 1955
SPARE 1952
O-OOH 1950
NUMBER PLEASE 1957
NO TIME TO LOSE 1951
Here's on of Art Frahm's illustrations you may have seen before...